The L Brands-owned lingerie company Victoria’s Secret has launched a new gym wear collection called ‘On Point.’
Featuring leggings, sports bras, and other active wear, the collection offers three ranges, The first range ‘Sweat’ offers clothes for intense workouts like spinning, running and boxing; The second ‘Live’range offers lighter fabrics made for everyday errands while the third range ‘Flow’ offers clothes for activities like yoga.
The brand has roped in plus-size model PalomaElsesser among others, like New York City Ballet’s Corps de Ballet dancer India Bradley to model for the collection. It continues to revamp after announcing the spinoff of Angels store earlier this year.
Theathleisure and leggings category continues to expand with increased investments by consumers. Activewear buyers are currently spending 11 per cent more per purchase compared to non-activewear buyers, according to data from the NPD Group.