In the recent past, you have wished and been wished a happy new year. When was the last time someone wished you happy new product? In case you have to stretch your memory about your last new product launch, chances are your products are dated! Let’s take a sock manufacturer as an example. Say, they have been happy with their business as the local market they have been supplying to has been kind to them. Business is steady and profits are healthy. They are unlikely to innovate, presumably somewhat oblivious that they are indeed part of the booming worldwide socks market. As retailers and e-tailers look for fresh new products to woo their customers, this sock manufacturer is likely to take a back seat. On the global scene, the socks market is one of the fastest growing segments of the apparel industry with a compound annual growth rate of 8.5% at present. By 2023, the global socks market is estimated to be worth around the $11.6 billion mark. Specialty socks, athletic s... Read more
Pinakin Chaubal holds Master’s degrees in Management and Textile Engineering. He has been a long time assessor for NATA ISO 17025 laboratory accreditation and has contributed to the review and drafting of several Australian, Joint Australian / New Zealand and International Standards on textiles, clothing and footwear. Global brands like H&M, Zara and most others are getting settled in India at an unprecedented rate. In fact, it’s more a case of who hasn’t entered the zoo, rather than who has. Global selling platforms like amazon.com have been successfully wooing Indian suppliers. Historically price sensitive apparel products like inner ware are moving to brand sensitive categories in the minds of local consumers. Now where does all this leave your product? At the centre stage! In this competitive market, if your product does not take the centre-stage, it will lag, struggle for a while and may eventually suffer from severe competitive arrest. Brand ma... Read more
Social media when used wisely can give a casual and conversational extension to a retail company’s selling promotional campaigns and... Read more
Sustainability in the fashion sector is decades old now. It started when apparel companies began to introduce environmental practices into... Read more
The pandemic if nothing else has proved that there is always a rainbow after the storm lifts, and that is... Read more
Things do get worse before they get better and the Bangladesh RMG segment is counting on that as their current... Read more
Japan is emerging a strong market for Bangladesh readymade garments (RMG) industry with a healthy growth of over 42 per... Read more
China’s luxury apparel market is on a seesaw ride with its highs and lows leaving analysts puzzled with what is... Read more
With a global slogan of a better environment for a better tomorrow, environmentalists have kick-started the fashion industry into combatting... Read more
Indonesia, at the last count in 2022, was the world’s 10th largest exporter of textiles. However, the Ministry of Industry’s... Read more
Premium jeans are more a statement than the standard pair of denims. As Claire Dupuis, Senior Product Trend Forecaster at... Read more
Morgan Stanley has declared South Koreans to be the world’s biggest spender on luxury. From pristine calf-leather Italian Prada bags... Read more