Wrangler has launched archival garments in partnership with Fred Segal.
Wrangler is a heritage denim brand. Fred Segal is a boutique in the US and is a place of invention and reinvention for the best brands in the world. They have both held significant roles in the history of fashion for decades.
As Wrangler evolves in front of a global audience, it wanted to stay true to its heritage but show an unexpected and fresh twist. The Bluebell 1919 capsule celebrates the foundation of the brand with workwear-inspired jackets and on-trend coveralls with authentic Blue Bell patches. The back of each garment features Wrangler embroidery. The War and Peace collection takes a look back to when Wrangler became part of youth culture in the 60s and worn by revolutionaries, riders, and rock stars alike. Garments include a cut-off jean vest, a studded leather jacket and tie-dye carpenter jeans. The’70s are brought to life in a collection of boot cut jeans, hypnotic patterns and colorful prints. The feeling of the ’80s is captured in a pop culture-inspired collection of booty shorts, graphic T-shirts with racing motifs and racing jackets.
During a fashion cycle where nostalgic designs thrive, heritage brands like Wrangler are taking the opportunity to delve into their archives.