Egypt will expand cotton cultivation next year to meet growing global demand. Nearly 70 per cent of Egypt’s cotton production this year was exported. However, the value of exports fell by four per cent between 2012 and 2016.
A strong return for Egyptian white gold is expected soon in global markets. After a catastrophic year for Egypt’s cotton in 2016, demand has emerged in the global market. Egyptian cotton is preferred for towels and bedding among American consumers. It is the most recognized cotton brand in the United States. Egyptian cotton is also the name most people associate with quality and are prepared to pay a premium for it. In the past two years, Egypt has taken measures to restore seed purity and cotton quality.
The country’s cotton’s reputation and quality had deteriorated significantly due to seed companies’ lack of effective quality assurance systems that resulted in inferior, mixed-variety output. Now, the length, strength, firmness, color, trash count and maturity have all improved. If Egypt’s cotton industry returns to its previous glory, the economy would flourish, spinning and textile industries would boom, and stalled factories would reopen.