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White Milano to launch new fashion show


White Milano will launch a new fashion show to attract Italian and international leaders to the city. To be held from September 24-27 along with Milan Fashion Week, the show will present 200 exhibitors offering their collections inside its pavilions. It will also feature a series of parallel initiatives to re-spark attention from insiders and provide inspiration, generate business, infuse optimism in the business and throughout the city.

Among other initiatives, the show will also host WSM Fashion Reboot, a series of collaborations for promoting young talents and Exquisite Beauty, a cultural fashion and art collaboration, disclosing Afro-Italian fashion talents. The show will also hold ‘Fashion Meets Design,’ a roundtable conference on September 24 involving designers Andrea Incontri and Massimo Giorgetti, Gilda Bojardi, Director, Interni magazine, and Beppe Angiolini, Owner, Sugar Store in Arezzo

The show will host 200 brands including some Italian brands. The Focus on Italy section will include Salar, Dieffe Kinloch, Blue of a Kind, Edithmarcel, Federico Cina, Michele Chiocciolini, Gilberto Calzolari Delirious Eyewear, The Bespoke Dudes Eyewear and Maison Flâneur, a “Made in Veneto” brand. Also exhibiting will be Attic and Barn, Oof, Transit Par-Such and Pierre Louis Mascia.

From September 24, the digital White B2B marketplace will connect companies, showrooms, brands and buyers. The marketplace will offer brands participating in the physical show physical and virtual sets for showing their collections to buyers and a web platform for networking activities and managing B2B orders in real time.