Trade show organiser Tranoi plans to launch its own space during the Shanghai Fashion Week. Tranoï strengthens its presence in the Asian market. The trade show organiser began testing the Chinese market last year with its participation in the OntimeShow fair. It will launch its own trade show next year with its local partner DFO during Shanghai Fashion Week.
The event will be called Nova by DFO & Tranöi, and will be held between March 27 and 30, 2020. The trade show organiser expects more than one hundred international companies to attend and will have fashion shows and spaces for emerging designers to present their work.
Tranoï is one of the leading tradeshows in France and takes place every year during Paris Fashion Week. DFO on the other hand, is a fashion management and market development group for China and operates with more than sixty international clothing brands.