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SBG adds Welspun to bedding and bath categories


Scott Brothers Global (SBG), the home, lifestyle and entertainment company founded by designers and twin TV hosts,  Drew and Jonathan Scott, is delving deeper into soft home by adding to its existing bedding and bath categories with Welspun USA.

The Scott Brothers launched the Scott Living collection in 2014, and since then, they have continued to build the brand by partnering with leading manufacturers in the industry and expanding their distribution outlets. Today, their products are available in major retail outlets across the U.S. and Canada, with over $1 billion in cumulative retail sales.

Recently, SBG announced a new furniture partnership with Home Meridian International, a license that will include brands and products specifically designed for brick-and-mortar retail stores as well as e-commerce channels. In the same vein, SBG is now collaborating with Welspun on two home furnishing lines and several new categories, including sheets, towels, quilts and blankets, which will launch across all channels in the second quarter of 2021.

SBG and Welspun began working together in 2017 to produce fashion bedding for QVC. Through the expanded partnership, SBG and Welspun plan to reach new consumers with products available across more channels.

Welspun will be dedicating space to the Scott Living collection in its highly elevated, two-story virtual showroom at market. The space has prominent positioning within this presentation; however due to COVID-19 restrictions and protocols, Welspun will not be offering a traditional in-person showroom experience.