Global custom T-shirt printing market is expected to surpass $9,009.3 million with a CAGR of over 9.7 per cent to 2023 says a new study by Future Markets Insights (FMI) a premier provider of market intelligence and consulting services. In its latest report, FMI cited customized T-shirts are gaining immense popularity among the younger generation and a growing trend of wearing graphic, pre-printed T-shirts with movie logos and slogans is propelling sales in custom T-shirt printing market. Today, many prefer wearing printed T-shirts because of their unique design and trendy look on both men and women. These prints are usually extracted from computer. Usually, graphic professionals provide design to the fashion designers.
Printed tees a hit among Gen Y
Popularity of customized T-shirts among the young is attributable to availability of a wide range of color, pattern, garment, words or images that can be printed on tees. As a result, sales of pre-printed and creative graphic T-shirts are increasing. Subsequently, availability of trendy, fashionable, stylish, and unique customized T-shirts which reflects individual personalities is favoring its growth.
Another factor is the cost-effective prices of these T-shirts, especially across emerging economies that accelerate sales in these markets. Another popular use of custom printed T-shirts is to raise social awareness, raise a voice, and support a cause. Customers in industries such as hospitality, logistics, construction, industrial, and medical, are increasingly providing custom printed T-shirts to their employees as a marketing tool.
Growing influence of bloggers, promotional strategies, and improved standard of living are also driving up demand. “Increasing preferences towards customized, fashionable and unique clothing along with the rising income of the younger generation are major factors driving demand for custom t-shirts worldwide.” says an FMI analyst.
As per the report major players in the custom T-shirt printing market are: CafePress Inc., Custom Ink, LLC., CustomThread, Printful Inc., RushOrderTees.com, Spreadshirt, THEBLUEGECKOPRINTING, THREADBIRD, UberPrints, Inc., Vistaprint, among others. Manufacturers of custom t-shirt printing are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth globally.
As for techniques, screen printing segment is expected to hold over 52.1 per cent market share in 2021. Based on design, the artwork segment is expected to register a CAGR of 12.5 per cent from 2022 to 2032.
The US custom T-shirt printing market will contribute over 78.9 per cent share in North America whereas sales in Japan are expected to rise at over 15 per cent CAGR over the forecast period. India is expected to spearhead the growth in South Asia for custom T-shirt printing market, with sales increasing at 16.6 per cent CAGR through 2022 & beyond.