Ralph Lauren, the American fashion brand, has successfully piloted a new fast track model that takes only 16 days to execute a sweatshirt from design to development. The company is continuously making efforts to shorten its lead time from design to shelf. Moreover, it aims to have more than 50 per cent of its product on lead time of 6 months or less.
The model was an experiment to see the output. Leveraging its investment in digital product development, the brand designed, produced and delivered exclusive fleece sweaters to a key wholesale customer in just 16 days. The product was manufactured in Mainland China.
Moreover, the company is working to move almost 80 per cent of sports shirts on to 6 months or less. Since last two years, the fashion firm is also diversifying its supply chain to make it less dependent on any one market.