Sports giant Puma is embracing recycled materials with the launch of Re:Collection, a line of products for sportstyle, running and training and motorsport that are made with recycled cotton and polyester. It’s all part of the German firm’s Forever Better sustainability strategy. This has seen it setting ambitious targets for using materials from more sustainable sources and increasing the amount of recycled content in its products.
By 2025, 75 per cent of the polyester used in its clothing and accessories will come from recycled sources.In this case, the pieces contain between 20 per cent and 100 per cent recycled materials since this creates a look of perfect imperfection in neutral colours. Waste from cutting has been used to reinforce the uppers of the lifestyle footwear launched as part of the collection.
The offer, which launches for the autumn season, includes performance products for running and training such as the PWRFrame TR, a high-performance raining shoe that's engineered for foref oot support and features at least 30 per cent recycled material in the upper.Meanwhile, also in the training category, the tights are made with at least 70 per cent recycled material but retain the performance characteristics such as the moisture-wicking properties of Puma’s DryCell tech.