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Puma appoints product officer


Maria Valdes is chief product officer at Puma. Before that she was general manager of Puma’s sportstyle business, the company's largest business division.

In her new role she will be responsible for a number of divisions including sportstyle, motorsports, team sports, running/training, basketball and accessories. She will also oversee the creative direction of the brand and the company’s go-to-market strategy. She is known for her strong product expertise, a great service attitude towards retail partners and a deep knowledge of the target consumer.

For the third quarter Puma’s sales increased by 16 per cent.Gross profit margin decreased to 46 per cent. Operating expenses increased by 25 per cent. Operating result improved by 12 per cent. Net earnings improved by one per cent. Despite all the global uncertainties the third quarter was again a very good quarter for the company and was the best quarter in Puma’s history.Improved product availability due to a more stable supply chain, better than expected sell-through and Puma’s continued global brand momentum over compensated all the negative external factors.

The Americas region recorded a strong sales growth of 18 per cent. Sales in EMEA were up 18 per cent, driven by strong growth across almost all key markets in Europe.


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