Italian menswear show Pitti Uomo has entered a collaboration with Danish trade show Revolver. This will provide a chance for a selection of Scandinavian labels, both established and emerging, to showcase their talent in contemporary menswear.
Revolver represents the most progressive contemporary Scandinavian designer-driven fashion brands. The trade show welcomes a huge number of visiting buyers, press, and industry insiders.
The Pitti Uomo-Revolver partnership which starts next June is planned to last for three seasons. This season, it will allow 15 Scandinavian menswear labels to showcase their collections within a genuinely Nordic atmosphere, since the section will also feature iconic contemporary design brands from the furniture, art and food sectors.
The collaboration marks a step forward for Revolver, which is keen to promote Scandinavian creativity, notably in Italy. In recent seasons, the Danish trade show partnered with Milan-based fashion innovation event White Milano. The collaboration with Pitti Uomo will now give Revolver access to one of Italy’s major fashion shows.
Pitti Uomo is a biannual event that attracts buyers from around the world, designers and creative people, industry players and managers. It includes presentations, fashion shows, displays and installations. The trade fair plans an exhibition on the theme of fashion and football next June.