The ongoing global health emergency and consequent measures taken by the Italian government have forced Pitti Immagine’s board of directors to move all three shows: Pitti Uomo, Pitti Filati and Pitti Bimbo to February, 21-23, 2021. The new dates for the shows were selected on the basis of their relevance for sales campaigns, preserving the event’s own identity and at the same time giving a strong sign from the system to the Italian productive-commercial value chain in terms of events of the Italian fashion calendar.
To support sales campaign, the organizers have ensured a good margin for placing orders, especially for those who need to meet insiders, and sense collections’ quality and style within a physical event, said Raffaello Napoleone, CEO, Pitti Immagine. The event will open its digital platform Connect in advance while it has already prepared all the necessary safety measures, including checking visitors while entering and visiting booths, the constant sanitization of the location and guaranteeing participants’ distancing.
For this special edition of Pitti events, Fortezza will also host an intense program of events and presentations while Stazione Leopolda,will host commercial initiatives.