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Milano Unica sees a drop in visitors

The latest edition of Milano Unica was held February 4 to 6, 2020, Italy. The fabric fair which brought together 477 exhibitors saw a two per cent drop in its visitors. The number of visitors from the United States, Turkey, Poland, the Netherlands, Switzerland, Romania, Portugal, China and the United Kingdom rose, whereas the number of visitors from Germany, Italy and Japan experienced a decline. Milano Unica has been created through the tradition of five Italian exhibitions, Ideabiella, Ideacomo, Moda In, Prato Expo, Shirt Avenue.

The project is held twice a year and presents the finest quality products from both Italian and European textile manufacturers. The name Milano Unica represents the three essential characteristics of the textile fair, singular, exclusive, united. Milano Unica has launched an online marketplace. The initiative is intended to promote the textile-apparel fashion sector by extending traditional trade show activities to the digital world, including marketing, contents and promotions, making it possible for companies and their clients to stay up to date year round.

Revenues of the Italian textile sector rose 4.7 per cent in 2019. The year 2019 was a difficult one for the sector. This year does not present itself with the best hopes, weighed down by the Chinese epidemic and drought and fires in Australia.