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M&S buys out fashion brand Jaeger


Marks & Spencer has bought fashion brand Jaeger, which had been part of the Edinburgh Woollen Mill group of retailers now in administration. The fashion retailer M&S has set out plans to sell complementary third-party brands as part of its Never The Same Again programme to accelerate its transformation and turbocharge online growth.

In line with this, M&S has bought the Jaeger brand and are in the final stages of agreeing the purchase of product and supporting marketing assets from the administrators of Jaeger Retail Limited.

According to some reports the deal would mean no store staff from Jaeger will keep their jobs, and physical sites - currently closed due to lockdown restrictions - would be expected to close permanently.