LVMH is partnering award-winning environmental not-for-profit Canopy to explore its Pack4Good (packaging) and CanopyStyle (fashion) initiatives to transform supply chains, save forests, and bring alternative NextGen Solutions to the mainstream. By exploring these initiatives, LVMH aims to prevent its paper, paper packaging and fabric making factories from using fibers made from world’s ancient and endangered forests by the end of 2022.
LVMH also aims to influence its supply chains to protect the world’s remaining forests and endangered species habitat and forward the Free, Prior and Informed Consent of communities and Indigenous rights and title. LVMH and its maisons will also support the development of Next Generation Solutions such as smart designs and use of agricultural residues, recycled textiles, and microbial cellulose to manufacture paper, packaging, and textiles instead of endangered forest fiber.
LVMH’s commitments will contribute significantly to the transformation of unsustainable supply chains and the development of life-affirming value chains.