London Fashion Week will be held as per schedule despite British Prime Minister Boris Johnson introducing a new set of tight social distancing measures due to a spike in COVID-19 cases. Over 30 physical events will be held as a part of the London Fashion Week, scheduled from September 18-22, 2020. Burberry will live stream its show to the public on September 17, 2020 while other events will be held on one-to-one appointment basis or as small salon shows.
Organizer British Fashion Council is working closely with designers to ensure backstage venues, hair and makeup, seating and events programming is in line with government social distancing measures. It also hosted a webinar outlining the rules for all designers doing physical events. Anything that is posted about the collection on the official London Fashion Week website has been approved by the government and can still go ahead.