The Swiss subsidiary of German distribution company Lidl, supermarket line has announces the availability of Cotton made in Africa (CmiA) certified clothing on its shelves. This is a standard for cotton grown in sub-Saharan Africa, which respects the environment and improves the living conditions of farmers.
The share of Cotton made in Africa (CmiA) is gradually increasing in the global textile distribution chain. Andreas Zufelde, Chief Commercial and Marketing Officer of Lidl Switzerland, noted the company is offering customers a clear orientation and the opportunity to make an active contribution to improve the living conditions of African cotton farmers and protect the environment by purchasing a product. The clothing comes in the form of bed linen, pyjamas, T-shirts, leggings, briefs, socks and jumpers.
The arrival of these garments in Lidl shops in Switzerland follows the Lidl Group’s membership of CmiA initiative in February 2020. With this action, the German retail giant, which employs 315,000 people in 7,839 shops in 26 countries around the world, wants to reduce its ecological footprint.
Launched in 2005 by the German foundation Aid by Trade with the support of German public partners (GIZ), NGOs and companies, the CmiA project aims to integrate sustainable African cotton into the global textile industry.