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Levi’s explores loungewear trend with Unisex Sweats


The ‘new normal’ has tempted leading fashion brands to take a plunge into the ever growing loungewear market. Keeping in sync with the changing trend Levi’s recently introduced Levi’s Red Tab Unisex Sweats, a collection of French terry sweats—each distinguished by the heritage brand’s hallmark red tab typically found on the back pocket of its jeans.

Made with 100% organic cotton, Levi’s garment dyed loungewear features a unisex design and relaxed vintage fit. The collection includes a crewneck sweatshirt, sweatpants and a hoodie offered in sizes XS-XL.

Levi’s joins a growing roster of brands with denim roots entering the loungewear space. NYDJ recently bowed its first line of sweats called Forever Comfort. The collection features women’s tie-dye hoodies and jogger pants in three colors. L’Agence recently bowed an elevated sweats collection as well.