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Lectra holds consumer behavior event

Lectra cemented its position as a fashion industry opinion maker by leading a discussion on new consumer behavior at a fashion event in France, April 10 to 11, 2019. More than 75 industry insiders and market experts from 14 countries convened for two days to examine how the digital age is bringing about major shifts in consumer behavior. The keynotes, live demonstrations, and customer testimonials highlighted the importance of process digitization and data analysis for meeting new consumer needs. Beyond just understanding the new fashion consumer, the event stressed the importance of leveraging data to deliver customer-centric services and products. Lectra presented their responses to this challenge in the form of two new major solutions, Kubix Link and Fashion on Demand by Lectra.

Kubix Link, a cloud-based platform that has the combined capabilities of PLM, PIM and DAM, enables companies to deliver the ultimate product experience through unparalleled collaboration powered by data. Attendees were treated to a live demo of Fashion On Demand by Lectra, the industry’s first end-to-end personalization solution. They saw how a data-driven, automated on-demand production process from order reception to final cutting stages can deliver garments customized according to consumers’ specific demands.

Lectra’s offer empowers brands manufacturers and retailers, from design to production. Founded in 1973, Lectra has 32 subsidiaries across the globe, serving customers in over 100 countries.