Woolrich and L-Gam Advisors Sarl, a Luxembourg-based investment company are partnering Princely Family of Liechtenstein, for the acquisition by L-Gam of a majority of Woolrich’s shares. The agreement marks a further step in the globalization process of Woolrich. Following the merger of Woolrich Europe with the American parent company in 2016, the group in 2017 entered into a minority financial partnership and an industrial agreement with the Japanese outdoor giant Goldwin.
The agreement with L-Gam, a long-term oriented investment company, aims to give further impetus to Woolrich’s international expansion plan in Europe, North America, Japan and an entry into China by 2019.Woolrich is the Italian-American company behind the historical sportswear brand Woolrich.
Goldwin is a Japanese technical leader in outdoor apparel. It is a top-notch industrial partner in this field as it holds the rights for the use of brands like The North Face in Japan and Korea. It produces and sells highly functional sportswear brands including Helly Hansen, Danskin and Ellesse.
The aim of this operation is to make the Woolrich brand further expand globally, as it starts to offer a new outdoor and more sports-oriented collection. Woolrich will develop a first capsule collection of about 20 items to be delivered by fall/winter 2018-19.