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Italy to host White Milano


White Milano will be held in Italy, February 24 to 27, 2023.

This is a ready-to-wear and accessory trade show and it will host 300 brands. The event is a venue where there will be a strong international brand mix, underscoring the importance of innovation and a selection of designers that focuses on quality and uniqueness.

A key element in the White Milano concept is the enhancement of brands’ and designers’ ethnic and cultural diversity. The Secret Rooms project that promotes the work of international designers will once again take place at the fair. Among the brands and designers bowing at White Milano are an American luxury brand and a Scottish designer with Nigerian origins. Five brands from Norway will focus on creativity and sustainability, both environmental and to promote a better lifestyle for employees. After the easing of restrictions by China in December, organizers are also hoping buyers from China will return to White Milano, allowing smaller brands to connect with the Chinese market. The global society will be represented by four unknown individuals whose images in the video change and morph into one another.

White represents a clear response to the needs of brands and of buyers. The quality of the brand mix and of the creative talents, the power of the innovative contents, and of the exceptional formats have turned out to be successful and capable of attracting the best buyers and insiders.


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