North America's leading fashion marketplace Magic, held recently in Las Vegas featuring 17 Istanbul designers, manufacturers and brands, demonstrated Istanbul’s growing status as a global fashion capital. Organised by UBM Fashion and featuring all major international fashion brands, Magic is a four-day event held at the Mandalay Bay and Las Vegas Convention Centers. The event exhibits a range of women’s wear, menswear, fabrics, accessories, and footwear.
Turkey, Europe's largest textile producer, has long been a leader in the production of fashion textiles, owing to the industry's talented workforce and historical expertise. In recent years, the country has become a manufacturing powerhouse for the global fashion industry, with major brands including Hugo Boss and Balmain leveraging Turkey's 'best of both' blend of fair pricing and quality production.
Turkish participation at Magic is a part of the increasing demonstration of Turkish creativity and innovation in design at key international events. The event is co-organised by the Istanbul Textiles and Apparel Exporters' Association (İHKİB), an industry group with more than 10,000-member exporters.