Higher spending capacity and rise in disposable income are some of the important drivers of the global denim apparel market. Another driving factor is the fact that denim is a material of choice for a large number of consumers due to its comfort and style. The rise in population of young consumers who favor denim for its style quotient is propelling the denim apparel market. Manufacturing facilities set up by international brands in developing economies are expected to present lucrative opportunities for the denim apparel market.
Denim is a fabric made of cotton that is rough and thick in nature. Denim was initially designed for use in work clothes and slowly gained importance as a material used in other types of apparel. Today, denim is an important and fashionable item in every wardrobe.
One of the key trends in the market is experiments with new apparel styles using denim fabrics with lighter grams per square meter. Stretch denim is another new fabric chosen by consumers in their denim apparels. Additionally, manufacturers are experimenting with colors and distressed textures. Another trending factor in the denim apparel market is the rise in preference for recycling denim apparel. Some manufacturers are engaged in recycling campaigns where they take back used jeans from their customers.