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Eco India focuses on Doodlage initiatives

The second season of Eco India – a collaboration between Scroll.in and DW, focuses on the initiatives by a Delhi-based fashion brand Doodlage which makes chic garments with scraps of waste cloth. Designing clothes out of scraps of fabric and second-hand garments, Doodlage’s creative team dreams up new designs and sells its wares in 30 shops and online.

Doodlage up cycles fabric waste that chokes landfills. It collects this waste from large fabric manufacturers to create fashion products. In this process, Doodlage also ends up generating waste. But unlike other brands, this waste is shredded to create new fabric that goes into home furnishings and bags. The brand, targeted at anyone between 18 and 45 years, makes ethical fashion for all.

Every week, Eco India – a sustainability magazine highlights Indian eco heroes, often regular citizens, environmental activists, organisations and even kids, addressing a pressing ecological issue in their community.

It brings stories, people, challenges and innovations that are changing India’s approach to environmental issues. With this local focus, EcoIndia puts a spotlight on India’s movement towards sustainable and ecological development – one person, city and region at a time. Some highlights include entrepreneurial solutions to metropolitan waste management, cleaning rivers and fighting noise pollution.

Each episode of the show also includes segments on European cities and sustainable practices that demonstrate how environmental preservation is truly a global issue and solutions require international cooperation

 
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