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Denim brand Lee introduces new dyeing technology


American denim brand Lee has introduced a new water-saving dyeing technology that reduces the number of chemicals needed to manufacture a pair of jeans. As per Textile Today, the technology also enables the brand to recycle water at the dyeing stage. Called Crystal Clear, the technology uses indeterminate organic ingredients in dye baths to reduce the amount of water and energy needed to make a pair of jeans. Meanwhile, Lee has also collaborated with Los Angeles-based streetwear brand Hundreds to launch a workwear-inspired collection, featuring denim jeans and jackets, plus t-shirts and sweatshirts.

The aim is to use 100 per cent laser dyeing methods by 2023 besides partnership with companies engaged in upcyling garments.

An iconic American denim and casual lifestyle apparel brand founded by HD Lee, it has 130 years of experience in denim design and craftsmanship. Lee launched various denim styles for men, women, girls and boys during these years.