Curve launched its first intimate apparel tradeshow in Montreal called Curve Montreal on September 18 and 19, 2022.
The tradeshow was originally planned in 2020. However, due to the pandemic and travel restrictions, it was postponed. The Curve event was brought to Montreal by MMode, an organization whose aim is to bring together players of the Québec fashion industry.
Canada was on a very strict lockdown, so this is the first time many of the retailers were traveling.Expectations were quite high as the Canadian lingerie community was looking forward to network and having a chance to preview collections more locally. MMode brought the curated Curve experience of the 50 best intimate apparel and swim collections to Montreal with ample opportunities for discovering new designers and learning new business strategies. Brand MRKNTN was selected as one of the ten talented designers for the prestigious Making the Cut reality TV fashion competition. By introducing new talents, the organisers were listening to the demands of the market.
Buying is always the focus of the Curve shows. However post-Covid retailers are craving experiences. Consequently, panels and special networking events have become equally important. After two years of shutdown, buyers want to feel connected to the lingerie community, make some memories and have fun too.