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Consumers opting for brighter colors, bold prints post lockdown: Trendalytics


Consumers looking to reaffirm their identities post lockdowns are opting for bright colors and bold prints, says a new report by product intelligence company Trendalytics. The report states, women are opting for fur-trimmed jackets, tiered ruffled dresses and patterned pants. Men are also playing with bold patterns, fun accessories and flashy materials like bucket hats, satin shirts and patchwork jackets. For example Louis Vuitton’s Fall/Winter 21-22 collection features cowboy boots and metallic suiting.

Inspired by the growing maximalist trend in men’s jewelry, Jewelry brand Kendra Scott plans to launch its own range known as ‘Scott Bros. The kidswear category is also becoming more opulent with sequins, rainbows and tulle skirts become more popular. The maximalist trend is also appearing in beauty, with colored mascara, wigs and glitter nail polish skyrocketing in popularity.

Brand Paloma Wool serves this maximalist look, using organic cotton, linen and lyocell throughout its line. House of Sunny, known for its psychedelic prints and knits, use only faux fur and biodegradable labels.