In 2020, consumers are more likely to make environmentally friendly fashion purchases, says a Pinterest study. In particular, secondhand wedding dresses have attracted the curiosity of internet users around the world with searches that increased by 41 per cent between August 2018 and July 2019 in comparison to the same period a year earlier.
A center of attention in recent years, the trend for conscious consumption will continue in 2020 in the sectors of decoration, DIY and lifestyle, Fashion will continue to see consumers showing an increased interest in recycled materials as well as secondhand and environmentally friendly clothes. Pinterest highlights three main trends: thrifted wedding dresses (searches up by 41 per cent), art and creations made from ocean waste (up 39 per cent), and secondhand clothing (up 38 per cent). Enthusiastically embraced by major ready-to-wear brands and retailers, the vogue for gender-neutral fashion has also caught the attention of consumers, who are looking for gender-neutral hair styles, unisex children’s clothing and androgynous wedding wear.
Internet users are particularly interested in scrunchies, which made a major comeback this year, hair clips, Y2K outfits featuring army pants, hip chains and logos, grunge fashion and streetwear. This is a trend that has also had an impact in the worlds of television and music.