Centrestage is being held in Hong Kong, September 9 to 11, 2022.
This is Asia's premier fashion event being organised by the Hong Kong Trade Development Council (HKTDC). A number of renowned and emerging fashion brands from Hong Kong and overseas are presenting their spring/summer 2023 collections during the three-day event. Visitors have the opportunity to browse and shop for the latest designs from around the world, with some brands offering exclusive discounts.The event is playing host to more than 240 brands from 15 countries and regions, including newly participating brands from Hong Kong, Mainland China, Macao, Japan, UK, Sweden and Italy. Three thematic zones feature a broad spectrum of designs and styles: Metro presents the leisure aspects of urban life; Iconic represents modern, chic and avant-garde design and Allure showcases the elegance and refinement of design excellence and craftsmanship.
HKTDC has proactively engaged local and overseas fashion buyers to support Centrestage exhibitors in expanding their businesses. Local buyers such as Lane Crawford, Joyce, Next Sourcing, Palmers and online fashion store Farfetch have a physical presence at the event. In addition, online business meetings have been arranged to match exhibitors with fashion buyers from the mainland and overseas. During the fair period, Fashion Hong Kong Studio will collect and upcycle unwanted white 100 per cent cotton T-shirts or polo shirts from visitors. The first 100 donors will receive a limited-edition souvenir made from upcycled materials. Entering its seventh year, Centrestage has adopted inclusion and diversity as its theme in 2022, highlighting individuality and self-expression.
An artificial intelligence design institute shared insights into the application of artificial intelligence in the fashion industry.A 3D visual effects animation firm along with a digital service provider looked into topics such as the metaverse and sustainability in the fashion industry. This year’s Centrestage venue has integrated cyber and metaverse elements into its design and features a host of interactive virtual experiences. Visitors can create their own avatar and connect with others in the Centreverse, as well as enjoying an augmented reality fashion try-on.To further enrich the visitor experience, workshops on making eco-friendly scented pouches and the co-creation of large-scale artworks are also on offer.
Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, HKTDC promotes Hong Kong as a two-way global investment and business hub. HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises in the mainland and international markets. HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.