Canclini 1925 starts the new year by setting out guidelines for the future, focusing on a diversified product range, increasingly heterogeneous and green, as well as introducing all the novelties in the 2021 spring-summer collection. The strategy aims at greater product and market diversification, steadily keeping an eye on the quality of products and on the manufacturing process which needs to be even more ethical, innovative and sustainable.
Per Lei and Beachwear: a new extended product range - Constant attention to the market and to new trends lead to new and exciting interpretations in the 2021 SS product range. As a result of this approach, the two collections have been designed to encompass new worlds and products, leading to an offer which is sustainable and of outstanding quality at once.
The line Per Lei includes stylish fabrics with a totally feminine allure. The focus is to leave the comfort zone and explore a field outside men’s apparel, relying on the expertise, using it to the advantage of other types of fabrics; the Per Lei range has been designed both for a young and dynamic woman and for a successful woman, catering for both formal and more casual occasions. The Beachwear range, on the other hand, is characterised by its colourful and lively interpretations, with a distinctly summertime mood, presented on appropriate foundations. Last but not least, the restyled Blue 1925 line, with denim and non-denim fabrics, offer a wide and multi-faceted range of concepts, for customisable, creative and adjustable projects for any outfit.
The 2021 SS collection: a continuing history of sustainability - Attention to research and the development of sustainable solutions has been rooted in the DNA of Canclini 1925 for decades, and its new 2021 SS collection is even more focused on green concepts. Innovation, energy impact and choice of raw materials are the distinctive traits of the company which, for the new range too, uses sustainable fibres such as Tencel and Cupro, bio cotton, organic linen and recycled man-made fibres. Hence, a comprehensive and diversified range, which includes classic fabrics with a restyled touch.
From the inimitable Lini by Canclini, to items with a high sustainable innovation rate, for example Madre Terra, Bio or Recycled, the range also includes a sports section, increasingly structured, as well as print proposals. Also worth mentioning are the restyled fabrics called Easy Life, which are low-maintenance, and the new Techno Shirt capsule, where formal meets sporty, in a perfect synthesis of versatile and highly eco-performing products, thanks to the use of man-made fibres.
“To deal with the philosophical and ethical evolution now underway, we are proud to put to the service of products and processes our consolidated culture of sustainability: an all-encompassing approach to wellbeing, protection of the planet and its inhabitants, in order to offer ever-evolving products, which also tell about our history of respect and commitment” says Mauro Canclini, Creative Director at Canclini 1925.