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Asos appoints Elena Martinez Ortiz as new Director-Womenswear


British clothing e-tailerAsos has appointed Elena Martínez Ortiz as its new director for womenwear.

Earlier engaged with Inditex, Ortiz will lead the Asos Design brand, which has been instrumental for the e-tailer’s over £ 1 billion in sales. She has an experience of almost 18 years at Inditex’s Stradivarius.

At Stradivarius, Ortiz has been serving as a product director since 2013, prior to which she was the sourcing director in Asia.

Ortiz will be responsible for strengthening Asos Design, the e-tailer’s core brand, and also for expanding the range.

Following her appointment at Asos, Ortiz will relocate to London. She is expected to assume her new office by the end of August 2022.

Ortiz will report to José Antonio Ramos Calamonte, the new CEO at Asos. Interestingly, Calamonte too was once an integral part of Inditex Group.

Asos was founded in 2000 in London, which sells over 850 brands as well as its own range of clothing and accessories.


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