Apparel Sourcing Week, Bangalore, March 15 to 16, 2019, has collaborated with trend forecasting company WGSN and influencer marketing engagement platform Winkl for its open house sessions.
On day one, Winkl will hold a session on influencer marketing, outlining why brands need. The session will be supported with case studies and the pros and cons of traditional marketing v/s influencer marketing. WGSN will undertake a talk on consumer behavior and global retail trends to unravel consumer priorities and preferences. From technological advances to demographic shifts, the session will reveal the key drivers of tomorrow’s consumers, who they are, what motivates them, and most importantly what they mean for business.
On day two Winkl will run participants through different types of influencer campaigns and their impact on business. A candid insight into what influencers expect from brands while collaborating will help the brands understand how to work with influencers in order to achieve a fruitful association for both parties. WGSN will hold a corporate quiz. Divided into multiple teams comprising two members, each representing one company, the quiz will follow a format for a qualifying prelim round wherein the top five teams will be shortlisted.
WGSN is a trend forecasting company. Winkl helps bloggers, influencers and content creators create their media kits, showcase their work to their peers, get feedback and connect with brands to work on brand collaborations.