Millennials are changing the world, and the world is changing for millennials. Whether they like it or not, every industry has had to adapt to the unique qualities and tastes of this new generation. Of course, the fashion industry is not an exception, and may even reflect a unique manifestation of the rapid changes brought about by this rising demographic of consumers. Here, we will look at how millennials are influencing and shaping the way the fashion world works.
If there's a phenomenon that heavily changed the fashion industry in the last couple of years, that would definitely be related to streetwear and its "designer side". With many brands coming out from nowhere, like Anti Social Social Club and KITH (to list a few), there is definitely a dark side that not many are covering, which is related to the actual quality of the products. Let's analyse the matter in more detail.
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Brands recognize the growing influence of social platforms to boost online sales
Social media when used wisely can give a casual and conversational extension to a retail company’s selling promotional campaigns and... Read more
Environmental consciousness reshaping consumer’s preferences for fashion
Sustainability in the fashion sector is decades old now. It started when apparel companies began to introduce environmental practices into... Read more
Increased sales of yoga apparels sculpts the fitness industry
The pandemic if nothing else has proved that there is always a rainbow after the storm lifts, and that is... Read more
Unreasonable demands from global exporters affect Bangladesh RMG makers
Things do get worse before they get better and the Bangladesh RMG segment is counting on that as their current... Read more
Japan markets encourage high-quality RMG exports from Bangladesh
Japan is emerging a strong market for Bangladesh readymade garments (RMG) industry with a healthy growth of over 42 per... Read more
China’s luxury segment oscillates between highs and lows
China’s luxury apparel market is on a seesaw ride with its highs and lows leaving analysts puzzled with what is... Read more
Kelsun yarn made from seaweed to revolutionize the apparel industry
With a global slogan of a better environment for a better tomorrow, environmentalists have kick-started the fashion industry into combatting... Read more
Plagued by illegal imports and other challenges, Indonesia’s textile sector sees…
Indonesia, at the last count in 2022, was the world’s 10th largest exporter of textiles. However, the Ministry of Industry’s... Read more
Premium jeans market on a high, projected to touch $12 bn by 2027: Study
Premium jeans are more a statement than the standard pair of denims. As Claire Dupuis, Senior Product Trend Forecaster at... Read more
Now, South Korea represents luxury’s battle royale
Morgan Stanley has declared South Koreans to be the world’s biggest spender on luxury. From pristine calf-leather Italian Prada bags... Read more
